If you are spending good amount of money on paid ads on Google Paid Ads, Social Media Ads, Amazon Ads, or Paid Media Ads. You should 1st check what is working in this market and how is the industry spending changed after the post-Covid Scenario
The course of the COVID-19 pandemic had a dramatic impact on digital marketing trends in Q2 2020. With offline commerce limited by government restrictions and consumer caution, many industries saw a sharp increase in online traffic and ad clicks across digital channels. However, advertisers were generally not willing, or able, to pay as much per click in Q2, and average CPCs fell nearly across the board. As brands look ahead to the back half of the year, the uncertainty in how digital marketing trends will fare may be on the rise as the US faces a second peak in new coronavirus cases, reversals on the loosening of COVID-19 restrictions, and questions about additional government payments to consumers. Marketers will need to stay nimble and attuned to the data for their industry as the situation develops.
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